HEAD OUT ON YOUR
NEXT ADVENTURE
TRAVERSE UP NORTH
Traverse Up North is your local guide and resource for exploring the Western Upper Peninsula and surrounding areas. Whether you’re a resident or visiting for the first time, we’re here to help you discover the best outdoor adventures, local attractions, and hidden gems. From planning your vacation to finding activities that fit your interests, Traverse Up North makes it easy to experience everything this beautiful region has to offer.
GO EXPLORE
This region offers a diverse mix of small towns and natural beauty, with something for every outdoor enthusiast. From rugged trails and stunning waterfalls to serene lakes and vibrant communities, discover the unique experiences waiting in Hurley, Ironwood, Mercer, and Ashland.
Hurley/Ironwood Region
Nestled along the border of Wisconsin and Michigan’s Upper Peninsula, the Hurley/Ironwood area offers year-round adventure, rich history, and small-town charm. Explore scenic trails, visit breathtaking waterfalls, or spend the day on the lake. In the winter, enjoy snowmobiling, skiing, and snowshoeing through pristine forests. With welcoming communities, parks, and endless natural beauty, it’s the perfect place to slow down, explore, and experience the best of the Northwoods.
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Mercer
Known as the “Loon Capital of the World,” Mercer is a peaceful Northwoods community surrounded by sparkling lakes, winding rivers, and quiet forests. With many lakes with public access points, it’s a paradise for fishing, paddling, and boating. Enjoy local trails for hiking, biking, and wildlife watching—or explore the snowmobile routes that connect the region in winter. Whether you're casting a line, enjoying a sunset, or simply soaking up the slower pace, Mercer is the perfect place to relax and reconnect with nature.
Ashland
Set along the shores of Lake Superior, Ashland offers easy access to the natural beauty of the Northwoods. Enjoy walking or biking the trails that wind through town and along the waterfront, spend time on the beaches, or head out for a day of fishing or boating on the lake. With its parks, local events, and relaxed atmosphere, Ashland is a comfortable place to enjoy the outdoors in any season.